2025 - The Granary is a curated retail space offering a diverse range of products across (homeware, lifestyle, gifts & furniture). This research pack focuses on understanding the alignment between the products and brands we stock, current interior design trends, and the overall aesthetic of customer offerings. The insights gained will inform potential future updates to branding, product selection, and interior design.

Brand & Product Analysis:

• Map the current product mix and brands stocked at The Granary.

• Identify how each brand contributes to the overall retail experience and customer perception.

Interior Design & Trend Research:

• Explore current trends in retail interior design, focusing on spaces that reflect The Granary’s style and customer demographics.

• Identify design elements that enhance product presentation, customer engagement, and overall atmosphere.

Aesthetic & Customer Alignment:

• Start to examine how the visual identity and in-store styling reflect customer expectations, lifestyle aspirations, and brand positioning.

• Start identifying gaps or opportunities where design, branding, or product curation could better meet customer needs.